Everything is digitized nowadays — including shopping. The rise of ecommerce sites within the last decade has made it easier for customers to purchase items with just a few scrolls and clicks, and without ever having to leave their homes. Shopping has never been more convenient, with deliveries coming in within days after the order process is complete.
What is ecommerce?
Electronic commerce, or ecommerce, is any type of commercial transaction that involves the transfer of information across the Internet. It covers a wide range of varying businesses, from consumer-based retail sites, auction or music sites, and business exchanges of goods and services between corporations. It is very convenient as it allows consumers to complete transactions with no time or distance barriers, making it one of the most important aspects of the Internet to emerge in recent history.
To succeed in the ecommerce business, you will need to have unique product offerings, an ecommerce-enabled website that has ecommerce shopping cart capabilities, and a wide range of secure online payment options.
Starting a successful online business entails offering a niche product that consumers have difficulty finding in brick and mortar stores, or products that are priced cheaper than those found in malls and department stores. When pricing your products, you need to take into consideration the delivery time as well as the shipping cost. Keep in mind that if you charge an exorbitant shipping fee, you might lose customers.
Next, you need to have an efficient shopping cart software, which is an operating system that allows consumers to make purchases, and lets you track customers, inventory, and all aspects of ecommerce into one cohesive whole. The principle behind it is straightforward – customers browse through your product offerings, select the ones they want to purchase, and add those into their virtual shopping basket. When they are done choosing all the products they want, they then click checkout and complete the transaction by providing their payment and shipping information.
Finally, your website needs to be able to accept and process online payments, which means obtaining a merchant account and accepting credit cards through an online payment gateway. You can also accept payments via PayPal and other similar platforms, or offer cash on delivery when their purchases meet a certain amount.
The importance of a good ecommerce design
The ecommerce industry is booming and is expected to expand rapidly within the next few years, so it goes without saying that the competition will be tougher than ever. With so many other businesses offering similarly-priced products, one way you can stay ahead of the pack is through good website design. Apart from aesthetics, good design ensures smart navigation and user-friendly features, which will make it less likely for your customers to abandon your site and their carts. Remember that first impressions last, whether your store is a physical or a virtual one. Just like customers will most likely leave a cluttered and disorganized physical store, they are just as likely to abandon an ecommerce store that has a messy layout, low quality images, and mismatched fonts.
A good tip in designing is to look at other websites offering similar products and taking note of their layout, navigation, and color palette — these elements can guide you in the design of your own website, making sure to avoid mistakes that the other stores have made.
Characteristics of a well-designed ecommerce website design
Here are some of the qualities of an ecommerce website that is designed for success:
It is user-friendly and responsive
A well-designed ecommerce website must be easy to navigate, with an easy search process that lets users jump to various pages or products without difficulty. Navigation is also a prime component as you want your users to be able to “move” from one part of your website to another seamlessly, say from the product page to the cart to the checkout page. The buttons should be easy to spot, the links must be clickable and redirect to the correct pages, and the loading time for the pages and images should be fast.
Another component you need to consider is responsive design, meaning that the scale and design of your website must be able to adjust and not get distorted when it gets viewed on screens of varying sizes. Your website must have all its content and images intact and working properly whether it gets viewed on mobile, on a laptop, or on a tablet.
It has consistent branding
It is important that your brand identity is consistent throughout your website to help your users distinguish your store’s brand values and exclusive offerings. This means that your font, brand-specific color scheme, tone of product photos, descriptions, and call to action buttons must follow the nuisances of your brand. This can also help you build a stronger relationship with your regular clients, as well as achieve top-of-mind recall.
It has a cohesive color palette
Once you have decided on your brand identity and have your logo designed, picking the colors for your website must be easy. Apart from the aesthetics, consider psychology in your color selection process. For example, if you are selling to children, bright and happy colors work; on the other hand, if you are a luxury brand, somber colors accentuated with gold are good options. Picking complementary colors or going a few shades darker or lighter than your main color (for a gradient effect), coupled with a minimalist design, can translate to a tastefully-designed website that is easy on the eyes.
Get excellent ecommerce design from PrimeView
If you need an ecommerce website that will stand out from the competition, you have come to the right place. At PrimeView, we believe that digital presence is not just about design — it’s about creating and establishing a strong brand identity and making sure that your customers respond positively to it. With over 20 years in the business and numerous web design awards, we are adept at creating ecommerce websites that are designed with your customers’ needs and your success in mind. We cater to businesses of any size and have worked with both startup companies and huge Fortune 500 companies. Contact us today at 480-970-4688 to learn more about our ecommerce website design services, or to request a free quote.