Only Nike can be Nike where if you see their trademark you could already tell it’s their brand. The same way that not everybody is McDonald’s and just making a letter M with your arms over your head is so distinctive already. But at some point Nike started somewhere and McDonald’s wasn’t always that familiar yellow sign that spells modern civilization. There was a time they too were struggling to be known. This is what is known as Brand Trust. When you see that letter M up ahead after a seemingly endless highway of corn and wheat fields, you know you’re sure to be having a juicy Quarter Pounder with Cheese with a coke that you can supersize. Or be certain that when you buy a pair of running shoes with a check on the side, that’s quality you’re getting. But how do you apply brand trust with your website when you’re just a small shoemaker in Dolan Springs, Arizona? Sure, everybody in town knows how tough but soft your leathers are, but what about those who wouldn’t know your website from Adam?
When you see that letter M up ahead after a seemingly endless highway of corn and wheat fields, you know you’re sure to be having a juicy Quarter Pounder with Cheese with a coke that you can supersize. Or be certain that when you buy a pair of running shoes with a check on the side, that’s quality you’re getting. But how do you apply brand trust with your website when you’re just a small shoemaker in Dolan Springs, Arizona? Sure, everybody in town knows how tough but soft your leathers are, but what about those who wouldn’t know your website from Adam?
- Phone numbers, addresses both email and physical, postal codes, anything that can verify that you are an existing store. In this era where it’s much easier to concoct a con game than to actually come up with a respectable career, more people are wary to let loose their trust. So make sure to display clearly verifiable contact and location information of your business because this shows authenticity.
- Brag. You can always just pretend you’re exhibiting your accomplishments but if you’ve been featured in respected sites, like say, The Arizona Republic, or since dreams are free, CNN, wouldn’t you brag about that? So show off on your website where you’ve been included.
- Be your own ad model. Seriously. Not everybody can afford a Supermodel so economize by using your staff. But, really, putting up photographs of you and your staff humanizes your business and makes it more real for consumers.
- As we keep saying on our blog, “If you’re not in social media yet, why not?” Social media is a game changer as much as internet changed the course of history. This is the way you communicate with consumers in the simplest way possible. If you don’t have one yet, sign up. Now.
- And speaking of social media, adding social media icons on the side of your article is a consumer magnet. When people like a content you posted, when they’re logged in on Facebook, they can just easily like it. And when people see a lot of people liking it, people become curious and check it out. That’s how things go viral.
- Sharing authoritative content on your site, whether social media or website, may seem like an employee sucking up to the boss, but truth to tell, the boss likes it. And this is your way to be noticed. Imagine if you’re a hundred employees in your office, it wouldn’t hurt to compliment your boss from time to time until he or she already know your first name. The same way with sharing respected online authors. It’s your way to get noticed. This way you get a chance to be shared too. But first make sure you have something good to offer. Flattery can only go so far.
- If you think testimonials mean zilch but just a bunch of other people’s employees coming up with good things to say about your product, think again. Most of these testimonials are actually true and a lot of people get swayed by it. Because most of the time happy customers really do leave nice words and people listen to those nice words.
- Spending a little on software to make sure your site is protected is also a way to build brand trust. It’s telling your customers they’re safe with you. Some software not only scan your website for potential hackers but your customers also get a confirmation that their information is secure.
- Last but not the least, transparency. This is one of the ethics of the modern day business. Think restaurants, all of them these days are made of glass or simply just open. Office spaces, usually they’re just these tiny divisions to separate one from the others. It’s not an architectural design so much as a philosophy that people want to know what’s going on, want to be included in the process and hate, hate, hate secrets.
Building brand trust is all about being open. Keep a few secret ingredients to yourself but other than that show what your business is made of. People will like you if you’re a little candid about yourself.
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