13 Reasons Your Business Needs a Website

Peter A. Liefer II | Posted: June 5th, 2017 | Updated: September 16th, 2022

Have you been operating a thriving business for years without a website? Have you been wondering whether you do indeed need a website? You might think that with all these years of business success, who needs it? Whether you are operating a small or a large scale business without a website, there are a few good reasons why you need one. You might think that just because you are not exactly techy or are hardly online, that the rest of the world is the same way. Nothing can be farther from the truth. There are tons of reasons why your business needs a website. Here are thirteen:

13 Reasons Your Business Needs a Website

Sell your products/services online

It goes without saying that the best reason for having a website is to be able to sell your products and services online. If you only had a brick and mortar store in the past, having an online store/website helps you sell more, without having to face the customer and convincing them to buy. It makes buying your goods easier for both your customers and simplifies selling for your staff.

It Helps Identify Your Customers

There are tools you can use online that will help identify what your customers like, how they found you and their behavior on your site. This helps you be able to adapt your business to them and maximize site purchases. You can also tweak your site to be much more appealing to your customers. 

It Is Expected

These days, everyone has a website. All your current and future customers are going to assume you have one. As a matter of fact, if you don’t have a website you might turn off more than a few potential customers since that would be highly unusual in their eyes for any business not to have a site. In fact, it may seem a bit suspicious to them.

On Par With The Big Leagues

When you have a website, you immediately become on par with bigger businesses that have websites as well. For example, if you are just starting your own store online, the moment your website is up and running, you will immediately be able to compete with all the sites that have been online for years. Having a website levels the playing field.

You Are Always Available

Basically, when you have a website you are always available. Your business will then be running all year round, twenty-four hours, seven days a week. There won’t be a need to lock the physical door or supervise every inquiry. In essence, being online all the time gives you and your customers the convenience of being available and noticed at all times of the day or night. When all you have is a physical store with no website, your shop closes at the end of the day, which puts limits on your exposure. A website will get you more and it will look like your store is always open.

Grow Influence and Keep Your Customers Informed

When you have a site that shows your products in front of thousands of people searching for what you have to offer at a drop of a hat, this is an effective method of maximum exposure for minimum effort. You can also announce upcoming events, special promotions and new products or services that you offer immediately on your website.

Potential Clients Increase

You will be missing out on all the potential clients you might otherwise have when you don’t have a site. There are billions of people online every day and ninety percent of those people are buying something online. When you join the online crowd, you can make more sales.  Add to that the possibility of getting customers from all over the world – remember, your website can be viewed not just in your local area, but international too. They don’t call it the world wide web for nothing.Potential Clients Increase

It’s Your Online Brochure

When you own a website, you can create an online business brochure to reach unlimited audiences around the world. This will be lower in cost than actually printing out millions of paper brochures. 

Save Money and Time

It will take less time and money to provide your customers and potential clients with the information they need through your website. Rather than having to print out brochures, answer every email, talk on the phone or entertain customers face-to-face, a website will be able to do it all.  You might feel that spending to maintain a website for a small business will cost more, but the opposite is true as this saves you time and money in the long run.

Credibility Matters

Believe it or not, your business becomes more credible when you have a website. You might argue that you have been successful for years without a site. Well, you will soon find out firsthand how much more successful you will be when you actually have a website. After all, the point of your business is to sell a product or a service, right? Adding a website will build your credibility in leaps and bounds, translating to ever-valuable sales.

It Promotes Your Brick and Mortar Shop

When you have an actual shop in town, your website can contain the contact information and directions on how to get to your shop. This will enable customers to come to visit your actual shop without having to search too hard for where to find your telephone number or store location.


When you need to hire new staff, you can advertise online and potential employees can apply online as well. This makes it so much more convenient than actually having to do the application process in person.

Your Location Is Constant

When you need to move your brick and mortar shop to a different location, your website remains constant. This means that if you have to sacrifice your brick and mortar business and delay opening day, your website store stays open no matter what.

Need help setting up a website for your business?

Putting off building a website hurts your business in so many ways.  If you need help in setting up your website or you don’t know where to get started, PrimeView can help you plan it from scratch and create a strategy to maximize your online visibility. Call us today 480-970-4688 or fill out our online form

Photo by Jens Kreuter &  rawpixel.com on Unsplash