Roadmap to Internet Success

Step 1 Analyze Your Market

• Determine Market Awareness
• Analyze Your Customers
• Confirm Your Market Potential
• Determine Your Potential Growth
• Establish Positioning in Goals Your Market
• Investigate Current Branding Strategies

Step 2 Website Creation

• Locate an Experienced, Reputable Design Firm
• Establish the Tone of Your Website
• Agree on the Pages Needed
• Approve Design Layout
• Verify Special Tools or Features
• Determine Keywords to Drive Traffic
• Write Content Including the Keywords
• Launch Site

Step 3 Passive Marketing

• Add Keywords to Source Code and Content
• Create Links from Keywords to the Interior of Site
• Submit Website to Search Engines

Step 4 Active Marketing

• Add your Website to Industry Related Directories
• Create a Resource and Link Submission Page
• Obtain Reciprocal Links from Sites with Relevant Content
• Send Emails to Clients with Monthly Specials
• Send Quarterly Newsletters
• Launch a Pay Per Click Campaign
• Continue to Optimize and Update Website Content

Step 5 Affiliate Launch and Management

• Develop Compensation program
• Design Incentive Program
• Market Program
• Launch with Affiliate Services
• Build Affiliate Program
• Manage Incentive Program

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